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JFK at 100: The Two Techniques Behind JFK's Best Speeches

Posted on May 29, 2017 at 10:25 AM


May 29, 2017 marks the 100th birthday of President John F. Kennedy (JFK). While his assassination cut his presidency and life tragically short, his legacy lives on in many ways, including his speeches. JFK was able to connect with people by explaining complex issues in an easy-to-understand and memorable way. There were two rhetorical techniques he used frequently to do that. 

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Creating a Mission Statement: A Time-Tested Example

Posted on May 16, 2014 at 12:35 AM


Creating a mission statement is a useful way to ensure that everyone in your organization has a consistent understanding of the reason why your organization exists. It is particularly useful for new organizations to lay out to help make sure they stay true to their mission was they grow...

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