DiscoveredLOGIC, LLC

Management Consulting & Training


The answers are in you.

We help you find them.

The Top 7 Reasons to Hire an Executive Coach

As an executive coach, I have helped many clients in the US, Europe, Latin America, and the Middle East. From my experience, here are the 7 most common problems or opportunities that lead people to seek executive coaching. 

  1. You Want Good Start in New Role - People can get a new job by joining a new organization or by making a move within an organization (e.g., as a promotion or lateral move). Either way, a fast start in the first weeks and months in a new role can be critical to long-term success. An executive coach can help clarify and track goals for the first 100 days, navigate relationships with new colleagues, and identify skills needed to pick up to succeed in the new role. Hiring an executive coach at the start of a new role can be a smart, well-timed investment.

  2. You Want to Get a New Role - Career advancement often means getting a promotion or new role with your current employer or finding a new employer. Either way, an executive coach can be particularly helpful in securing a new role. Coaches can help clients clarify goals and target jobs. They can also help clients put their best foot forward in applying and interviewing for new jobs. That can include reviewing your resume to doing practice job interviews with you.

  3. Your Employer Identified You as “Hi-Potential” - Some employers identify employees with the highest potential as future leaders in the company and target them for investments in their development as leaders. This identification process can often be synchronized with performance assessment cycles. These investments often take the form of training programs and executive coaching. Many times, training and coaching are offered as a pair to get the biggest impact in learning and applying new skills. Employers may have a set of executive coaches for their employees to choose from, or they may reimburse coaching fees paid to a coach the employee finds.

  4. Your Employer Identified You as “Needs Improvement” - Employers will sometimes offer coaching to employees who have been rated as needing improvement in their current roles. Coaching may be part of a spectrum of services employers offer to employees who are not meeting the expectations of their job to give them the best chance of an improvement in performance. In this case, the HR/People department often finds and pays for the coach to work with the employee.

  5. You Need to Fix a Challenging Work Relationship - People often seek a coach to help them work through problems they are having with a difficult relationship at work. These difficult relationships can be with a manager, direct reports, colleagues, or even with customers or other external parties. Coaches can help work through problematic relationships by helping identify points of conflict, role playing to prepare for difficult conversations, and identifying tactics and strategies to solve underlying problems

  6. You are Facing a New Opportunity / Challenge - Sometimes people seek a coach when a big problem or opportunity presents itself at work and they want help to make sure they handle it as best they can. For business owners, this can be when new competitors, partners, or investors (e.g., private equity firms). For individuals, this can be when executive recruiters call. For executives, this can come during regular strategic planning processes. In these situations, clients often look for coaches with specific expertise in the industry or function they are in to get targeted help.

  7. Want to Fill a Skill/Behavioral Gap - Some people proactively target themselves for self-improvement and get an executive coach to help. Maybe they have seen the benefit of having a coach to help them in another area (e.g., golf game, physical fitness, financial planning) and decide to try it at work. Sometimes their boss has told them they could benefit by improving in some area. Sometimes they have self-identified their needs. Common areas that people ask me to help with are to improve their “executive presence,” to help them prioritize and manage their time more efficiently, and to get to a more sustainable work/life balance. Experienced coaches often have a set of proven tools and frameworks to help clients with these common problems.


Meet Victor Prince - The Certified Executive Coach for Financial Services Firms

Victor Prince is uniquely qualified as an executive coach for financial services firms. As a former marketing executive at Capital One, he understands what it is like to lead a team and be responsible for a P&L in the financial services industry. As a former COO of the Consumer Financial Protection Bureau, he understands the complexity of working with government regulators in the financial services industry. As a Wharton MBA in Finance, he gets the technical part of the financial world. And as a former strategy consultant with Bain, he can help sort through the complex strategic issues in the fast-moving financial services industry. 

Victor helps ambitious executives in the financial services industry find a competitive edge by improving key leadership skills like:

  • Conflict Management, 
  • Communication, 
  • Persuasiveness,
  • Decision-making,
  • Managing Upward, 
  • Strategic Planning,
  • Time Management, 
  • Motivating People,
  • Developing Talent, 
  • Delegating, 
  • Building Teams, and
  • Executive Presence.

He is an outside, independent voice who can be a:

  • Sounding Board,
  • Meeting Facilitator,
  • Brainstorming Partner,
  • Accountability Coach,
  • Feedback Provider, and 
  • Leadership Advisor.

Victor applies proven tools and techniques to help executives in the financial services industry identify the root causes of their problems and implement the solutions that will work for them. These techniques begin with an understanding of each client's situation, their thinking and communication style, their interests and behavioral traits, and their career and performance goals to find the best approach for their success. 

Most importantly, Victor understands that coaching requires a significant investment of resources and time from his clients. He is driven to provide coaching results that represent an extraordinary return on that investment.

Contact Victor to learn how he could help you achieve your full-potential as a leader in the financial services industry.

Industry Expertise

Financial Services Executive

Federal Financial Regulator

Management Consultant

State/Local Government Official

Work Experience

Capital One (Marketing Executive)

US Consumer Financial Protection Bureau (Chief Operating Officer) 

Bain & Company (Consultant)

Central Intelligence Agency (Analyst)

Geographic Work Experience

🇺🇸 United States  🇸🇪 Sweden

🇬🇧 United Kingdom  🇫🇷 France 

🇪🇸 Spain 🇮🇱 Israel 🇸🇦 Saudi Arabia

Coaching Expertise

Board Certified Coach,

Center for Credentialing & Education

Certified Executive Coach,

Center for Executive Coaching


International Coaching Federation


MBA (Finance), The Wharton School, University of Pennsylvania

BA (Int'l Studies & Economics), American University

Leadership Author

Lead Inside the Box: How Smart Leaders Guide their Teams to Exceptional Results 

(Career Press, 2015)

The Camino Way: Lessons in Leadership from a Walk Across Spain (HarperCollins, 2017)


How Our Executive Coaching Works

Victor approaches coaching like a consulting project. He helps the client identify their goals and then employs the right information, tools, and techniques to achieve those goals. 

A typical engagement has Victor meeting with the client every week or two for six months. The meetings can be over the phone or via a video call. 

Every client is different, but a typical coaching engagement with you may look like this:

  • Coaching Agreement - We clarify our expectations for the coaching engagement, in writing, including the engagement length (6 months), confidentiality, fees, schedule, etc..

  • Gather Baseline Information - You complete a new client survey to clarify your goals for the engagement. You take two assessments to measure your working style relative to other people. Victor interviews 5-10 of your key colleagues to get anonymous feedback on your strengths and opportunities for improvement.    

  • Identify Opportunities for Improvement Victor reviews the feedback and assessment results with you. We use those to identify and prioritize the most important things to work on.

  • Coaching Sessions - We meet for an hour, every other week, over a phone or video call. Victor uses a conversational technique called active inquiry to guide the conversation to help you clarify and identify solutions to your problems and opportunities. Each session ends with you identifying a few next steps you want to do before the next meeting.   
  • Track Progress to Build Accountability - Each session starts by reviewing the progress on the next steps from previous sessions. Victor gives you access to an online portal to help us both track your progress.
  • Review and Assess - At the end of the six months, Victor interviews your key colleagues again to get feedback on your progress versus the beginning of the coaching engagement. Victor prepares a short, anonymized, summary of the results and reviews with you.

  • Next Steps - At the end of six months, we decide whether we want to start a new engagement immediately or take a break. 

  • Provide Ad Hoc Support As Needed - During our engagement, Victor can also help you by playing other roles too during our sessions. He can be a sounding board for new ideas. He can role-play to prepare you for a crucial conversation or a big meeting. He can help with time management and communication skills. He can curate training and reading for you. At times, where appropriate, Victor can also provide technical advice to you in areas where he has experience and expertise. If needed, Victor can also provide consultingtraining, and facilitation as separate engagements.

Contact Victor to learn more.

Client Testimonials

"It has been a pleasure working with Victor! His coaching has helped me "see the forest through the trees" with regards to how I strategize, become a better leader and focus on the growth and long term success of our business. I recommend Victor and DiscoveredLogic to anyone seeking executive coaching." - Julie M.

"Victor’s extensive leadership and consulting experience, and his strength in coaching combine to create amazing impact! Victor’s coaching pushed me to think outside of my comfort zone, helped me identify options I hadn’t considered, and develop a plan to take action. I’m excited about the direction, ambition, and clarity his coaching unleashed in me. Victor is an excellent coach, and I highly recommend him." - Paula S.

"Victor is a gifted Executive Coach. In working with Victor, I noticed that he was truly able to bring the best out in my by helping me break down barriers existing in my mind, which were holding me back from reaching my goals. Victor's approach is steady and intuitive. He was quickly able to help me assess both the opportunities and the path to capitalize on those opportunities. If you are looking for an Executive Coach who can help you realize the your full potential as a leader in your organization, Victor is a great choice!" - Adam M.

"Victor is an exceptional coach, his sessions are based on experience and modeling behaviors to reinforce competences. Material used have been very helpful to self study between meetings; deep discussions about real situations and root cause identification are some of the success tools that helped me to learn and apply on a daily basis. I strongly recommend Victor’s advice and guidance. More than a coach - a mentor!"
- Gustavo L.

"Victor is one of the most talented coaches I have encountered in my career. His advice is always spot on and he has a way of distilling issues to the essential items. He directs you to solutions in a pragmatic fashion and helps you find your individual path. To say I highly recommend Victor is an understatement." - Rokey S.

"Victor exceeded my expectations during a recent coaching session. By asking great questions, challenging my assumptions, pushing me to really think and answer some of my own questions, and making practical and actionable recommendations he really helped me move an initiative forward. I'd highly recommend engaging him as a coach." Craig B.

"Victor is a great coach, a great listener and his approach is focused on results. You won't meet many people with his experience and track record. He is one of those people that can be thrown into any situation, quickly make sense of it and then deliver results. I highly recommend working with Victor." - Chris W.

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