May 29, 2017 marks the 100th birthday of President John F. Kennedy (JFK). While his assassination cut his presidency and life tragically short, his legacy lives on in many ways, including his speeches. JFK was able to connect with people by explaining complex issues in an easy-to-understand and memorable way. There were two rhetorical techniques he used...

Creating a mission statement is a useful way to ensure that everyone in your organization has a consistent understanding of the reason why your organization exists. It is particularly useful for new organizations to lay out to help make...