The US Consumer Financial Protection Bureau (CFPB) just reached a historically large $3.7 billion settlement agreement with Wells Fargo Bank to pay consumers for harm caused by its ”widespread mismanagement of auto loans, mortgages, and deposit accounts.” According to the CFPB, the company ”repeatedly misapplied loan payments, wrongfully foreclosed on homes and illegally reposses...

4Ps. 5 Forces. 3 C's. Marketing professionals learn many frameworks in business school and beyond. One framework is missing, however - how to avoid alienating customers through marketing practices that can go wrong. As more companies move to subscription-based models, the lessons from poor customer experience in industries like financial services, cable...